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WhatsApp finally launch the much awaited free money transfer feature known as WhatsApp Pay.

WhatsApp money transfer
Image credit:WhatsApp.
After years of speculations, testing and waiting, WhatsApp have finally confirm that they are rolling out their money transfer feature starting June 15.
The service which will first launch in Brazil will allow users send and receive money as well as make payments or purchases without leaving their chat.
The highly secure platform will require a special six digit pin or finger print for authorization eliminating any unauthorized account access.
While the service will be absolutely free for users to send and receive money, businesses will need to pay a processing fee to receive customer payments.
This move will definitely change the way online transactions are performed, and while initially integrated with debit and/or credit cards, it is possible that on the near future it will support other platforms, as WhatsApp have this in mind.
This will definitely be a game changer, and in countries like Kenya where mobile money transfers have been widely accepted, such platforms will either have to tactfully integrate otherwise it will be bad news for them. As we predicted much earlier on the Possible effects of WhatsApp Pay on M-Pesa, this new move will likely spark slot of debate in the country, and might not be welcomed in Kenya, not in the foreseeable future.
We expect the feature to be rolled out soon in countries like India, Indonesia and so on where WhatsApp enjoys a huge membership.
The payments are powered by Facebook's own payment platform Facebook pay.
Founded in 2009, WhatsApp is currently the world's leading social messaging app with over 2 billion active users as of February 2020 according toWhatsApp, India being at the top followed by Brazil.
In 2018, WhatsApp carried out it's money transfer trials in India, and while it is not clear why it didn't first roll out in the country, it's reception was widely welcomed by users and it's willingness to provide it's services in a number of local languages was a mother plus to this service.
The app has seen major changes and improvements since it's launch, and now allows it's users send Tex's(chats), make voice and video calls as well as share multimedia and a number of supported file formats.
In 2014, Facebook acquired the app for approximately USD.19 billion, a move that was not received well by many users considering Facebooks history of use of private personal data including mobile numbers.
The new feature is therefore a timely move at this time when the world is facing the CoVID-19 challenges, and this will likely transform the way mobile and online money transactions are carried out.
Also Read: All you need to know about Safaricom Sherehekea data.


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